Own Your First-Party Data with Norbit
Given the cards that 2022 has already dealt us, it’s super important to focus on the positive and make smart business decisions to support bricks and mortar retail every step of the way. In February 2020, Google announced there would be big changes made to the way we use cookies and ad-tracking tools by 2022. … Continued
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Press Release
QIC Successfully Launches Logan Hyperdome With Norbit
Hyperdome has a passion for understanding their local customers and supporting their retailers. Norbit was chosen as their digital engagement tool to empower the team to obtain strong data and implement tailored marketing. Hyperdome recently underwent a successful launch campaign with Norbit from the 25th October ‘21 to 7th November ‘21. The campaign required customers … Continued
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Press Release
Norbit acquired by MySite, an industry leading engagement technology company
Norbit’s recent acquisition by the MySite group signals the next exciting phase in our company and product. The founding team will continue on as usual, backed by the support of MySite’s well established leadership team. Our mission to create better connections and collect better data for shopping centres and retail precincts will continue and strengthen … Continued
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Press Release
Fort Street launch Norbit at Toormina Gardens and Windsor Riverview
Working alongside the Re-Solve Retail Solutions team, Fort Street Retail has started the rollout of a loyalty and engagement program, using Norbit Software as the chosen software platform. Retailers have been engaged with through Alyson and the team at Re-Solve, and the program is providing them further support while bouncing back from COVID-19 reductions in … Continued
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Press Release
Frasers Property Australia Launch ECQ Rewards with Norbit
ECQ’s brand positioning is all about asking their customers to “discover local”. In preparation for the launch of Eastern Creek Quarter, the goal for their marketing team was to understand their local customers. Norbit was chosen as their digital engagement tool, and to empower the team to Stop guessing and start knowing. With the planned March … Continued
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Press Release
Krulis Commercial deploys Norbit across their 4 managed centres
Krulis Commercial is the latest shopping centre management group to evolve their marketing strategy, leveraging Norbit’s engagement and loyalty software to reward their customers. Taking over St Mary’s Village earlier this year (purchased from Mirvac), the marketing team immediately saw the strong engagement and results and potential to extend their loyalty program beyond St Mary’s … Continued
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Opinion
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Press Release
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Research Findings
Norbit featured in Shopping Centre News
Personalised engagement and rewarding shopping habits will be key to rebound post COVID-19. While it may seem premature to be thinking beyond COVID-19, we know it will pass. Australia’s latest figures show promising signs of a flattened curve, however it is likely to be some time before we’re completely free to get back to life … Continued
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Opinion
How can Shopping Centres support retailers during and post COVID-19?
The Coronavirus Pandemic may be one of the biggest challenges our industry has faced. With recommendations for social distancing and to minimise leaving our homes, marketing and driving foot traffic at this time is a difficult balance. Events and gatherings have been cancelled, cinema releases on hold, and images of violent exchanges for toilet paper … Continued
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Press Release
Vicinity Launches The Halloweenies – An Augmented Reality Experience powered by Norbit
Vicinity Centres has launched an Augmented Reality Campaign in 47 of their centres across Australia. The hunt drives visitation, dwell time and promotes retailers via in-app offers and mobile redemption, while increasing the customer database for each centre. The experience features three apps – a master branded Vicinity Play app that can be used at … Continued
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Opinion
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Research Findings
To keep online threats at bay shopping centres must get onboard with better data.
During one of the traditionally busiest periods for shopping centres, customers voted with their feet and moved their browsing online. With ever increasing competition from online spending (forecast to more than double to 12% of all retail sales by 2020) and reduced disposable income, the unprecedented decline in foot traffic in December was reasonably expected. … Continued
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Press Release
Mirvac joins Norbit with Village Rewards
Mirvac is the latest Shopping Centre group to move their strategy to continuous loyalty and rewards, with St Marys Village launching Village Rewards in late 2018. The program was instantly well received by retailers and the local community with hundreds of downloads on the day of launch, and continued new loyalty members joining each day. … Continued
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Press Release
Norbit featured in Australian Financial Review
Excerpt taken from Australian Financial Review Article (5 December 2018): The threat of Amazon and online retailing has taken a while to change traditional mall owners’s appreciation of shoppers, but with the Lowy family selling out of Westfield earlier this year, landlords are taking the threat more seriously and are now scrambling to adapt the … Continued
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Press Release
Norbit expands to South Africa and Asia
It’s been a busy month for Norbit, with 6 app deployments in November, and extending into two new international markets. Table Bay Mall in Cape Town, South Africa, is the first South African Mall to leverage the power of an Augmented Reality App to attract, entertain and engage customers. As a result, they have received … Continued
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Press Release
Ipswich Riverlink Launches Rewards App
Ipswich Riverlink Shopping Centre, owned by LEDA Holdings, has launched it’s rewards program using Norbit’s SaaS solution. Riverlink is a 57,000 sqm shopping mall, with over 160 retailers. The team wanted a solution that would harness loyalty to the centre, increase spending, and gain insights into their shoppers behaviours, and chose Norbit as the provider … Continued
