Category: Research Findings
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Research Findings
Own Your First-Party Data with Norbit
Given the cards that 2022 has already dealt us, it’s super important to focus on the positive and make smart business decisions to support bricks and mortar retail every step of the way. In February 2020, Google announced there would be big changes made to the way we use cookies and ad-tracking tools by 2022. … Continued
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Opinion
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Press Release
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Research Findings
Norbit featured in Shopping Centre News
Personalised engagement and rewarding shopping habits will be key to rebound post COVID-19. While it may seem premature to be thinking beyond COVID-19, we know it will pass. Australia’s latest figures show promising signs of a flattened curve, however it is likely to be some time before we’re completely free to get back to life … Continued
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Opinion
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Press Release
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Research Findings
To keep online threats at bay shopping centres must get onboard with better data.
During one of the traditionally busiest periods for shopping centres, customers voted with their feet and moved their browsing online. With ever increasing competition from online spending (forecast to more than double to 12% of all retail sales by 2020) and reduced disposable income, the unprecedented decline in foot traffic in December was reasonably expected. … Continued